Social Media Analytics Strategy

Discover How To Instantly Pull Massive Profits And Bank In More Money From 4 Keynotes Social Media Analytics Strategies Use By Experts

Different social media analytics strategy channels are used by experts, which can ethically keep you ahead of your competitors and skyrocket your social presence. By analyzing your social media presence's performance, you can use analytics tools to determine which post gets more hook, engagement, and insights. Due to this, your social/business ability to build a high level of following and convert customers means answering questions backed up by data using analytics strategies.

There is so much in the social media analytics strategy that when maximized by experts, you can have excellent returns on investments (ROI). Whether your attention is on a single channel or your goal is to explore all available channels, right social media analytical strategies can provide the right analytical solutions you need to skyrocket your social media platforms.

The following social media analytics tools/channels used by analytics experts can ethically help you track and grow your channel:

Facebook Audience Insights

Around the same time that Google was trying to provide the best search engine for social media analysts, other experts were trying to solve a potentially huge opportunity. Everyone was trying to dive into this social media platform to generate social media presence for their business in a user-friendly interface. There was a race to create a social network that would cause a massive return on investment (ROI).

Ads are part of the experience on Facebook. For social media analytics experts, these ads are significant growth opportunities.

Facebook also offers Audience Insights that allow businesses to connect with users.

While businesses can advertise to people or customers, there is more way social analytics can use Facebook to grow, and that's through Facebook Audience Insights.

The more customer insights one has, the better meaningful messages are delivered to people. That's the brain box behind Facebook Audience Insights, a new tools design to help social media analytics experts to learn more about their target audiences, including purchase behaviour, demographics, and aggregation of information about geography.

Facebook Audience Insights is one of the most powerful tools used by social media analytics experts in identifying the target audience when running ads because of the largest point-of-contact for online customers. Using Facebook Audience Insights, social media analytics experts can aggregate anonymous information such as:

Facebook usage: What device(s) people in your target audience are using to log onto Facebook and how often they spend on Facebook.

Purchases activity — Past purchase methods (i.e., in-store, online) and past purchase behaviour(i.e. heavy buyers)

Demographics — Gender and age, education, relationships status, lifestyle, household size, and job role.

Location and language: What language do they speak, and where do they live.

Social media analytics experts can analyze all this information for three different groups of people:

1. People in Custom Audience (audience made of current customers)

2. People on Facebook (general Facebook Audience)

3. People connected to Facebook Fan Page.

Using Audience Insights, you can ethically get real-time data when testing social media strategies and determine who is interacting with the pages.

Google Analytics

One of the best strategies to track social media campaigns, create reports, social media tracking and measure ROI is Google Analytics.

Google Analytics can't be tailored to suit your needs, by providing enough insights, most specifically, on an already existing social media channel like a website. This enables you to analyze and monitor the ins and out traffic on your website.

The Four Phases of Google

1 – Popularity through backlinks: Social media analytics experts use google analytics strategy (i.e. search engine) to rank your web pages based on how many other pages were searching about you and linking back to you. Any link that anyone posted on a page that directly links back to your web pages counted as a "vote" and pushed your website up via Google's rankings. Social media analytics experts know how to track and pick a keyword instantly, find out how many backlinks the pages that ranked number one had and ethically get more backlinks than they had. For example, if the number-one spot had 50 backlinks, analytics experts just needed at least 51 backlinks to replace them, by picking the best keyword on search engine optimization

2 — Page rank and on-page optimization: Google started looking deeply at two things. The first was the quality of links linked back to a page, and they came up with something called "page rank" to give quality to all pages. Simply because the non-quality group ranked to the top, there was room for 51 links to beat 59 links. This created a whole new industry of specialists (social experts) who became amazing at doing on-page optimization, especially creating pages that Google loved to rank high. The experts mastered the algorithm again and made a software that would locate articles from other sites, scraped the pieces, rewrite them (this is called "spinning" because the percentage of the words in the article, look a for words in the thesaurus with similar meanings, and replace the original stories with the new words that looked like a new article), and display them to trick Google into ranking them high once again.

3 — The Google zoo: in 2011, when Google made many large algorithm changes designed to wipe up their search results. Each update was given an animal name, starting with Panda, which eliminated contents and sites built to overtake algorithms. A year later, Penguin was designed to go live by experts, penalizing those who obtained links via networks designed to boost search rankings. However, Hummingbird was designed to determine the intent behind the search engine rather than keyword, giving Google the artificial intelligence needed to figure out what one was looking for. This was a huge strategy for Google's algorithm.

4 — Mobilegeddon: In 2015, Google's search engine algorithm was updated, which makes mobile search engines to bypass desktop searches on Google. This update gives experts the tips to restructure pages to create a mobile experience for Google's mobile visitors. The goal of the experts at Google is to generate more traffic. However, the real Google's analytics expert intends to increase the users' experience, because the majority of return on investment is from the algorithm developed by them.


Unlike Instagram and Facebook insights, which can give quite a little about your social media platform like growth, engagement, reach. An important analytic tool that is value-packed, especially when it comes to your competitor's channel is Spyfu. Spyfu tracks the most needed metrics such as monthly domain overview, competition, competitor shared keywords, top keywords, top AdWords, organic ranking history, inbound link, etc. The reason I find it useful is rather simple as it provides:

Post efficiency.

Easy to navigate.

Report generation with high metrics.

Understandable graphs.


As we all know, hashtag analytics cannot be overemphasized in today's social media marketing channels, also expanding your content reach more often. Keyhole offers in-depth analysis and campaign-specific hashtags on Instagram and Twitter, which provide great promotion among followers.

To end with, these are some of the strategies used by social media analytics strategy experts, which have been tested in real-life projects in our lives and in-as-much as technology is advancing our society will become much better. Social media analytics strategy experts ensure that pages and social media channels get most of the required algorithms and tools to satisfy customers' experience on the go and generate more ROI for clients and business owners.